{"id":10723,"date":"2022-11-29T09:46:47","date_gmt":"2022-11-29T08:46:47","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/las-peluquerias-de-pimem-cierran-el-ano-con-mas-formacion-estrategica-para\/"},"modified":"2026-06-16T09:20:05","modified_gmt":"2026-06-16T07:20:05","slug":"las-peluquerias-de-pimem-cierran-el-ano-con-mas-formacion-estrategica-para","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/formacion\/las-peluquerias-de-pimem-cierran-el-ano-con-mas-formacion-estrategica-para\/","title":{"rendered":"Las peluquer\u00edas de PIMEM cierran el a\u00f1o con formaci\u00f3n en gesti\u00f3n y redes sociales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El empresario vasco \u00d3scar Guinea presenta el primer m\u00e1ster para el sector que combina la formaci\u00f3n online con la presencial mediante eventos como el que se ha desarrollado en el Hotel Isla de Mallorca de Palma<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GREPELS, la asociaci\u00f3n de peluquer\u00edas de PIMEM, cierra este a\u00f1o con una formaci\u00f3n m\u00e1s y de esta manera sigue potenciando uno de sus pilares y razones de ser; adquirir y compartir conocimiento entre los profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta ocasi\u00f3n ha sido el peluquero, empresario y coach, \u00d3scar Guinea, quien ha impartido una formaci\u00f3n a los m\u00e1s de 50 socios de la patronal. La tem\u00e1tica elegida ha sido el an\u00e1lisis de las \u00faltimas tendencias en profesionales, estrategias de motivaci\u00f3n personal y gesti\u00f3n la comunicaci\u00f3n empresarial en las redes sociales. Ha sido dentro del contexto de la presentaci\u00f3n del primer m\u00e1ster MBA para profesionales del sector donde seg\u00fan el mismo Guinea \u201cel contenido est\u00e1 pensado para formar tanto al estilista como a su equipo de maneral online y dedic\u00e1ndole 10 minutos al d\u00eda para despu\u00e9s poderlo completar con clases presenciales como las que hemos hecho en Palma\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guinea ha asegurado que el sector necesita un cambio profesional ya que en muchas ocasiones se sigue un modelo de hace 50 a\u00f1os y hoy en d\u00eda se necesita adaptarse al consumidor del siglo XXI. \u201cSe trata de tener m\u00e1s presencia en las redes, comunicar de manera diferente y conocer la tecnolog\u00eda de los productos ya que el consumidor est\u00e1 muy informado\u201d ha a\u00f1adido Guinea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte el vicepresidente de GREPELS, Rafa Rubio, ha destacado la importancia de la jornada tras dos a\u00f1os de pandemia y la imposibilidad de hacer formaci\u00f3n presencial. Para Rubio \u201cla formaci\u00f3n en GREPELS es indispensable ya que se trata de que los socios y las socias est\u00e9n lo mejor informados de las \u00faltimas tendencias, las aprendan aplicar y las comuniquen en los diferentes canales digitales que hoy en d\u00eda tenemos a nuestro alcance\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La jornada ha cerrado el ciclo formativo de la asociaci\u00f3n de PIMEM que adem\u00e1s de contar con el mencionado \u00d3scar Guinea, tambi\u00e9n cont\u00f3 con Alex Corcuera y Xeska Forn\u00e9, profesionales que tambi\u00e9n impartieron diferentes cursos para GREPELS antes de la llegada de la pandemia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GREPELS acoge una sesi\u00f3n del empresario \u00d3scar Guinea ante m\u00e1s de 50 socios, centrada en comunicaci\u00f3n digital y el primer m\u00e1ster MBA para el sector.<\/p>\n","protected":false},"author":1,"featured_media":14238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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