El balance de las ventas es positivo, a pesar de no haber llegado a las cifras del a\u00f1o pasado y uno de los motivos que explica la asociaci\u00f3n es que la hosteler\u00eda ha encarecido mucho los precios el mes de julio y agosto. La lectura es que se han frenado posibilidades de viajar en familia repercutiendo en el consumo de refrescos. Ahora de cara a este septiembre y octubre las previsiones son buenas y que se han tirado de ofertas, pero \u201cse est\u00e1 a la espera de saber si se podr\u00e1 compensar el baj\u00f3n del mes de agosto\u201d seg\u00fan la presidenta de la asociaci\u00f3n, Leonor Fuster.<\/p>\n\n\n\n
<\/p>\n\n\n\n
La asociaci\u00f3n de PIMEM asegura que la realidad de las empresas hoy es asumir los incrementos de costes, repercutir en parte, pero si se quiere vender, no se pueden repercutir todos los incrementos, ya se dejar\u00eda de ser competitivo de cara a la gran empresa.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Otro aspecto que la asociaci\u00f3n apunta en este primer balance es la falta de mano de obra al sector de servicios pero que es extensible al mundo del ocio y la restauraci\u00f3n, y que, como clientes de bebidas, ha complicado mucho la din\u00e1mica de consumo afectando al trabajo comercial. Para Fuster \u201ceste problema no ha hecho m\u00e1s que empezar\u201d.<\/p>\n\n\n\n
La asociaci\u00f3n tambi\u00e9n ha hecho referencia a los compromisos medioambientales. En cuanto a la sostenibilidad uno de los objetivos es encarar de una vez por todas el envase retornable y las m\u00e1quinas recogedoras de latas y bricks\u2026etc\u00e9tera, pero todav\u00eda hay un considerable retraso social en la cultura del retorno.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Mirando el futuro Fuster asegura que \u201cla amenaza siempre ha sido la gran distribuci\u00f3n, las cadenas de alimentaci\u00f3n de fuera, que nos equiparan el producto a la marca blanca, y por tanto nos exigen el precio de la marca blanca y no podemos llegar ya que nuestras l\u00edneas de producci\u00f3n no son ni mucho menos equiparables a la producci\u00f3n que pueda sacar una f\u00e1brica especializada en marca blanca, que envasa por muchas marcas blancas y abarata costes\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
El alza de precios en la hosteler\u00eda fren\u00f3 el consumo veraniego de refrescos, aunque las previsiones para septiembre y octubre mejoran gracias a las ofertas.<\/p>\n","protected":false},"author":1,"featured_media":11659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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mejoran gracias a las 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