{"id":12654,"date":"2021-01-09T14:09:12","date_gmt":"2021-01-09T13:09:12","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/pimem-cifra-en-un-25-la-caida-de-ventas-en-rebajas-respecto-a-2020\/"},"modified":"2021-01-09T14:09:12","modified_gmt":"2021-01-09T13:09:12","slug":"pimem-cifra-en-un-25-la-caida-de-ventas-en-rebajas-respecto-a-2020","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/institucional\/pimem-cifra-en-un-25-la-caida-de-ventas-en-rebajas-respecto-a-2020\/","title":{"rendered":"PIMEM cifra en un 25% la ca\u00edda de ventas en rebajas respecto a 2020"},"content":{"rendered":"<p><strong>Desde el sector de la moda aseguran que la venta de ch\u00e1ndals a lo largo del a\u00f1o ha crecido en un 800% debido al confinamiento y al teletrabajo<\/strong><\/p>\n<p>PIMEM considera que las ventas durante el periodo de rebajas est\u00e1n siendo muy flojas y seg\u00fan algunos empresarios consultados los datos en comparaci\u00f3n al 2020 arrojan la cifra del 25% menos de ventas hasta el momento. Los motivos son diversos y, seg\u00fan el miembro del Comit\u00e9 Ejecutivo de PIMEM y empresario de la moda, Miquel \u00c0ngel Mateu. Mateu asegura que \u201clas restricciones, las limitaciones impuestas por la pandemia, incluso el mal tiempo afectan negativamente y provoca que se est\u00e9n dando hasta cambios en los h\u00e1bitos de consumo que dan paso a m\u00e1s compras en linia de las que ya sol\u00eda haber antes de la pandemia\u201d. Si se comparan los datos anuales la ca\u00edda acumulada es del 62% (2019 respecto a 2020)<\/p>\n<p>Un dato interesante para el empresario y miembro del Comit\u00e9 Ejecutivo son los datos que arroja la compra de chadals y que ayuda certificar los efectos directos del confinamiento y el teletrabajo. Para Mateu \u201cla gente se queda en casa, trabaja desde casa y eso ha provocado que la venta de ch\u00e1ndals haya crecido un 800% desplazando otras prendas de ropa que hasta ahora llenaban los armarios de muchas familias\u201d.<\/p>\n<p>Des de PIMEM se ha podido saber la diferencia de la ca\u00edda de los comercios seg\u00fan su ubicaci\u00f3n geogr\u00e1fica. Los establecimientos orientados al turismo y en zonas costeras acumulan una ca\u00edda del 70% mientras que los de interior se mueven entorno al 52%. Miquel \u00c0ngel Mateu tambi\u00e9n ha se\u00f1alado que el comportamiento del residente muestra signos de \u201cagontamiento econ\u00f3mico\u201d por los efectos de la crisis y la \u201cnula temporada tur\u00edstica\u201d.<\/p>\n<p>Por su parte el presidente de PIMEM, Jordi Mora, ha se\u00f1alado que ni la campa\u00f1a de Navidad ha podido dar un poco de \u201coxigeno\u201d al peque\u00f1o comercio y en la misma linia de Mateu se\u00f1ala que \u201cel poder adquisitivo de las familias se ve mermado traduciendo la situaci\u00f3n en menos compras y muy selectivas.\u201d<\/p>\n<p><strong><em>M\u00e1s informaci\u00f3n: Miquel \u00c0ngel Mateu, empresario y miembro del Comit\u00e9 Ejecutivo de PIMEM. Tel\u00e9fono: 696 47 91 79.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas en rebajas caen un 25% respecto a 2020 y un 62% respecto a 2019. La venta de ch\u00e1ndals creci\u00f3 un 800% por el teletrabajo y el confinamiento.<\/p>\n","protected":false},"author":1,"featured_media":14239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"entradilla":"Las ventas en rebajas caen un 25% respecto a 2020 y un 62% respecto a 2019. La venta de ch\u00e1ndals creci\u00f3 un 800% por el teletrabajo y el confinamiento.","ficha_relacionada":"","empresa":"","web_empresa":"","medio":"","tipo_aparicion":"","fecha_publicacion":"","enlace_original":"","footnotes":""},"categories":[33],"tags":[],"sector":[62],"linea":[],"class_list":["post-12654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","sector-transversal-todos"],"acf":[],"_links":{"self":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/12654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/comments?post=12654"}],"version-history":[{"count":0,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/12654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media\/14239"}],"wp:attachment":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media?parent=12654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/categories?post=12654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/tags?post=12654"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/sector?post=12654"},{"taxonomy":"linea","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/linea?post=12654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}