{"id":12726,"date":"2021-03-09T11:06:04","date_gmt":"2021-03-09T10:06:04","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/biel-riera-gerente-de-teixits-riera\/"},"modified":"2021-03-09T11:06:04","modified_gmt":"2021-03-09T10:06:04","slug":"biel-riera-gerente-de-teixits-riera","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/entrevistas\/biel-riera-gerente-de-teixits-riera\/","title":{"rendered":"Biel Riera, Gerente de Teixits Riera."},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 debe tener hoy el dise\u00f1o de un tejido para hacer girar la vista y despertar el gusanillo de compra?<\/strong><\/p>\n<p>Lo principal es despertar y captar la atenci\u00f3n del posible comprador. Para m\u00ed, la clave est\u00e1 en la sencillez del propio tejido y una paleta de colores arm\u00f3nica.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Si tuviera que resumir la trayectoria de estos 125 a\u00f1os de Teixits Riera con 3 frases, \u00bfqu\u00e9 nos podr\u00eda decir? <\/strong><\/p>\n<p>Que Teixits Riera ha sabido adaptarse a los cambios que hemos vivido a lo largo de cuatro generaciones. No siempre es f\u00e1cil y tienes que tener ojo para detectar los contextos que vivimos y c\u00f3mo pueden afectar al comprador. Adem\u00e1s, creo que es imprescindible tener un buen equipo de gente motivada.<\/p>\n<p><strong>\u00bfY el 2020, c\u00f3mo ha afectado a la empresa?<\/strong><\/p>\n<p>Supongo que como a todos. Cuando decretaron el primer estado de alarma, paramos toda la producci\u00f3n. Los canales de venta tradicionales obviamente dejaron de funcionar, pero afortunadamente desde hace 8 a\u00f1os vendemos a trav\u00e9s de la p\u00e1gina web, <a href=\"https:\/\/www.riera.com\/index.php?\" rel=\"nofollow noopener\" target=\"_blank\">riera.com<\/a><\/p>\n<p><strong>Dicen en la web que est\u00e1n encantados de ofrecer un trocito de Mallorca. \u00bfSe valora suficientemente el trabajo art\u00edstico y artesanal por parte de los consumidores tanto de fuera como de aqu\u00ed?<\/strong><\/p>\n<p>La ropa de llengos est\u00e1 en el consciente colectivo de los mallorquines. Mi bisabuelo, Biel Riera, ya creci\u00f3 con estas telas. Y como las tenemos tan cerca, a veces no las valoramos tanto como una persona que viene de fuera. Son dise\u00f1os exclusivos. Ocurre lo mismo con el mar, que lo tenemos integrado en nuestra vida y no nos damos cuenta de que es un lujo tenerlo en nuestro d\u00eda a d\u00eda.<\/p>\n<p><strong>\u00bfPor d\u00f3nde pasa el futuro de la empresa? \u00bfM\u00e1s comercio electr\u00f3nico, m\u00e1s innovaci\u00f3n, m\u00e1s dise\u00f1o\u2026?<\/strong><\/p>\n<p>Primero de todo, el futuro siempre pasa por el presente. Ahora es un momento de cambio en el que no sabemos ad\u00f3nde llegaremos ni siquiera hasta d\u00f3nde nos llevar\u00e1. B\u00e1sicamente el futuro exige adaptarse a la demanda y ahora mismo la demanda es digital. En el confinamiento subieron las ventas de productos para el hogar, sobre todo de cojines y ropa de mesa.<\/p>\n<p><strong>Biel, si no hubieras dedicado tu vida a Teixits Riera, \u00bfqu\u00e9 te habr\u00eda gustado hacer, a qu\u00e9 te habr\u00eda gustado dedicarte?<\/strong><\/p>\n<p>Director de cine, sin ninguna duda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biel Riera, gerente de Teixits Riera, nos habla sobre dise\u00f1o, color y los 125 a\u00f1os de historia de la empresa familiar mallorquina.<\/p>\n","protected":false},"author":1,"featured_media":14235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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