Ma\u00f1ana 23 de abril se celebra el d\u00eda del libro. Una tradici\u00f3n que suele llevar consigo (adem\u00e1s de la adquisici\u00f3n del libro) el regalo de una rosa por parte de las librer\u00edas. Este a\u00f1o y ante la crisis del COVID-19 esta tradici\u00f3n parece que va a ser \u201cimposible de realizarse\u201d. As\u00ed lo se\u00f1alan la mayor\u00eda de los centros de jardiner\u00eda y florister\u00edas asociadas a PIMEM.<\/p>\n
\u201cNuestro establecimiento est\u00e1 cerrado desde el inicio de esta crisis y por lo tanto es imposible que podamos suministrar rosas o cualquier tipo de producto\u201d explica Pilar Montenegro propietaria de la florister\u00eda Ikebana.<\/p>\n
El cierre de los negocios ha provocado que la mayor\u00eda del sector paralice su trabajo hasta el reinicio de todas las actividades una vez finalice la crisis del COVID-19. La imposibilidad de desempe\u00f1ar su labor correctamente ha obligado a la mayor\u00eda de los centros a acogerse a las medidas planteadas por el Gobierno.<\/p>\n
Pero existe una minor\u00eda en el sector que est\u00e1 intentando llevar a cabo su actividad. Apoy\u00e1ndose en las nuevas tecnolog\u00edas y de la venta online, los empresarios del sector est\u00e1n pudiendo sacar adelante sus empresas, paliando m\u00ednimamente los efectos del coronavirus.<\/p>\n
Este es el caso del centro de jardiner\u00eda Edeen que pese a disminuir un 80% sus ventas en esta festividad est\u00e1n pudiendo satisfacer las demandas del publico para el d\u00eda del Libro. \u201cEs imposible vender individualmente las rosas, pero si en grandes paquetes y as\u00ed es como lo estamos haciendo\u201d afirma Carolina Mora, copropietaria del centro.<\/p>\n
Ca\u00edda del 100% de las ventas o en alg\u00fan caso del 80%. Lo que dejan claro los socios de PIMEM es que este pr\u00f3ximo d\u00eda del libro pasar\u00e1 a la historia por ser el primero en el que el cliente no recibe una rosa junto a su compra literaria.<\/p>\n","protected":false},"excerpt":{"rendered":"
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