Adem\u00e1s de estos tres organizadores, la Fundaci\u00f3 La Caixa, CaixaBank y Creu Roja son las 3 otras grandes entidades que dan su apoyo a esta iniciativa. La cesta cuenta adem\u00e1s con la colaboraci\u00f3n de Ones Moda, abbacino, Disset, Oli de Mallorca Denominaci\u00f3 d’Origen, Flor d’Ametler y Tot Herba. Un 20% del importe de la cesta se destinar\u00e1 a personas mayores que viven solas, en situaci\u00f3n de pobreza y vulnerabilidad durante estas fiestas de Navidad.<\/p>\n
El presidente de PIMEM, Jordi Mora, ha asegurado que \u00abhay tres pilares fundamentales en esta iniciativa: productos de calidad, el producto local y la solidaridad\u00bb. La cesta contar\u00e1 con 30 puntos de venta, los 19 establecimientos de Agromart y los 11 de Ones Moda. La campa\u00f1a cuenta con dos \u00abcestas\u00bb: una de 30 euros y otra de 60, las cuales se ponen a la venta con un precio rebajado de hasta el 50%. Para Mora \u00abel valor est\u00e1 en la capacidad que tiene la iniciativa privada de generar ideas y cerrar campa\u00f1as solidarias en un tiempo r\u00e9cord\u00bb.<\/p>\n
Rafel Figuera, miembro de Agromart, ha destacado la coordinaci\u00f3n entre las empresas e instituciones participantes, recordando la importancia de esta doble vertiente: la solidaridad y el producto local.<\/p>\n
Josep Roquer, director de la SER, asegura que \u00abson momentos dif\u00edciles para mucha gente mayor y desde el principio se preguntaron qu\u00e9 hacer para ayudar a este colectivo, surgiendo la idea de la Panera Solidaria de Navidad\u00bb.<\/p>\n
Joan Batle de Creu Roja ha asegurado que la iniciativa les gust\u00f3 desde el primer momento, recordando que \u00absi ya es dif\u00edcil durante todo el a\u00f1o estar cerca de los mayores y la gente que lo pasa mal, cuando llegan estas fechas se hace a\u00fan m\u00e1s duro para ellos\u00bb.<\/p>\n
Diego Riera, de la Fundaci\u00f3 de la Caixa, ha recordado que \u00abla soledad es una problem\u00e1tica que no se ve y por la que pasan muchas personas mayores, y de ah\u00ed la gran labor que hacen los actuales programas de la Fundaci\u00f3n para paliar este problema\u00bb. Riera ha a\u00f1adido que la Panera Solidaria de Navidad \u00abes una iniciativa extraordinaria puesta en marcha en un tiempo r\u00e9cord y esperan poder estar a la altura del reto\u00bb. CaixaBank ya ha comprado 150 \u00abcestas\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"
PIMEM y Creu Roja lanzan la Panera Solidaria de Navidad para apoyar a personas mayores en situaci\u00f3n de vulnerabilidad y fomentar el consumo de producto 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