La Federaci\u00f3n de la Peque\u00f1a y Mediana Empresa de Mallorca ha iniciado una campa\u00f1a para incentivar la compra de productos de Mallorca en establecimientos de nuestra isla. La comunicaci\u00f3n publicitaria que se llevar\u00e1 a cabo durante el mes de diciembre se hace bajo el eslogan \u00abLOCAL 100%\u00bb, con el que la patronal busca motivar a los compradores para que den un paso a favor de los productores de nuestra isla en un a\u00f1o especialmente dif\u00edcil y en el que, ahora m\u00e1s que nunca, \u00abse necesita apostar por empresas y marcas de Mallorca\u00bb.<\/p>\n
Las piezas creativas cuentan con un v\u00eddeo que se puede ver en la web de PIMEM (www.pimem.es) y unos faldones en los medios impresos, adem\u00e1s de banners en la edici\u00f3n digital. Para el presidente Jordi Mora, el eslogan elegido 100% local \u00abquiere invitar a los compradores a poner en valor la amplia variedad de productos que se hacen en Mallorca y que pueden cubrir perfectamente las necesidades de consumidores de diferentes edades\u00bb. Para Mora, en el fondo y, como se\u00f1ala la campa\u00f1a, se trata de que \u00abla rueda no se pare, que es la que nos da trabajo\u00bb.<\/p>\n
La iniciativa cuenta con la financiaci\u00f3n del Consell de Mallorca dentro del marco de apoyo al producto local y colabora con PIMEM para llegar al mayor n\u00famero de consumidores y empresas de diferentes sectores. El consejero de Promoci\u00f3n Econ\u00f3mica y Producto Local, Jaume Alzamora, y el Presidente de PIMEM, Jordi Mora, se han reunido en la sede de la Federaci\u00f3n y ambos han expresado la necesidad de continuar trabajando para poner en valor la producci\u00f3n que se hace en Mallorca, sea del sector que sea.<\/p>\n
Esta es la direcci\u00f3n para ver el v\u00eddeo.<\/p>\n
https:\/\/shared-assets.adobe.com\/link\/4b533efa-63e1-4d3b-5900-c66cc5583619<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
PIMEM lanza una campa\u00f1a bajo el eslogan \u00abLOCAL 100%\u00bb para incentivar la compra de producto local de Mallorca durante el mes de 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