{"id":5218,"date":"2025-09-15T12:25:34","date_gmt":"2025-09-15T10:25:34","guid":{"rendered":"https:\/\/pimem.islahosting.org\/mes-de-la-meitat-del-comerc-de-mallorca-ha-perdut-vendes-aquest-estiu-malgrat-els-carrers-a-rompre-de-gent\/"},"modified":"2026-06-12T17:51:11","modified_gmt":"2026-06-12T15:51:11","slug":"mas-de-la-mitad-del-comercio-de-mallorca-pierde-ventas-este-verano","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/comunicados\/mas-de-la-mitad-del-comercio-de-mallorca-pierde-ventas-este-verano\/","title":{"rendered":"M\u00e1s de la mitad del comercio de Mallorca pierde ventas este verano"},"content":{"rendered":"<p>La patronal del peque\u00f1o comercio, PIMECO, ha presentado el balance de la campa\u00f1a de verano, elaborado a partir de una encuesta a m\u00e1s de <strong>600 comercios de Mallorca<\/strong>. Los datos son claros: el 54,7% de los establecimientos aseguran que sus ventas han bajado respecto al verano de 2024, mientras que solo un 12,5% han incrementado la facturaci\u00f3n y un 31,25% la han mantenido estable.<\/p>\n<p>\u00abEste verano ha habido mucho movimiento en las calles, pero las cajas no han respondido. El peque\u00f1o comercio ha hecho esfuerzos, pero la rentabilidad se ha visto gravemente afectada\u00bb, ha declarado la presidenta de PIMECO, Carolina Domingo.<\/p>\n<p>Los \u00e1mbitos m\u00e1s castigados son la moda y complementos (34,4%) y el calzado (8,5%), seguidos de la alimentaci\u00f3n y el producto local (3%). Seg\u00fan PIMECO, estos resultados muestran que los sectores vinculados al turismo de compras han sido los que m\u00e1s han sufrido.<\/p>\n<p>La encuesta constata un cambio en el perfil tanto del turista como del residente: \u00abEl 50% de los comerciantes detecta que el turista gasta menos y busca m\u00e1s descuento, mientras que el 60% apunta que el residente es m\u00e1s prudente y retrasa compras. En conjunto, hay una mayor sensibilidad al precio y una reducci\u00f3n del poder de compra\u00bb.<\/p>\n<p>La sensaci\u00f3n mayoritaria es que ha habido mucha gente paseando por las calles, pero pocas compras efectivas, lo que ha generado una fuerte frustraci\u00f3n en el sector. Un 31,8% de los establecimientos describen el verano como de \u00abmucho tr\u00e1nsito pero poca compra real\u00bb.<\/p>\n<p>PIMECO apunta varias causas para explicar este descenso: \u00abEl adelanto de las rebajas por parte de las grandes cadenas obliga al peque\u00f1o comercio a empezar la temporada con m\u00e1rgenes muy reducidos y lo deja en clara desventaja. A esto se suma el aumento del coste de vida en Mallorca, que ha hecho que muchos turistas ajustaran sus gastos y recortaran sobre todo en compras. Tambi\u00e9n las pol\u00edticas m\u00e1s estrictas de equipaje de las aerol\u00edneas han limitado las posibilidades de compra\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La patronal del peque\u00f1o comercio, PIMECO, ha presentado el balance de la campa\u00f1a de verano, elaborado a partir de una encuesta a m\u00e1s de 600 comercios de Mallorca. Los datos son claros: el 54,7% de los establecimientos aseguran que sus ventas han bajado respecto al verano de 2024, mientras que solo un 12,5% han incrementado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"entradilla":"PIMECO constata que m\u00e1s de la mitad del comercio de Mallorca ha perdido ventas este verano, pese a las calles llenas de 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