Las empresas de producci\u00f3n ecol\u00f3gica de PIMEM, presentes en la Feria internacional Biofach 2024, sacan buenas conclusiones de su presencia en Nuremberg. Flor de Sal des Trenc, a trav\u00e9s de su directora de marketing, Laura Calvo, destaca el perfil del visitante. \u00abHa habido menos gente que en a\u00f1os anteriores, pero s\u00ed visitantes muy interesados en nuestros productos y en los productos ecol\u00f3gicos en general. Son estos los visitantes en los que estamos m\u00e1s interesados, ya que a la larga son con los que podemos cerrar relaciones y ventas\u00bb. Y es que seg\u00fan las cifras oficiales, por la feria han pasado unas 50.000 personas, la mayor\u00eda de ellas profesionales de diferentes sectores como distribuidores, restaurantes, caterings, nutricionistas y hasta mil periodistas acreditados.<\/p>\n\n\n\n
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Las empresas exportadoras de productos ecol\u00f3gicos como Flor de Sal aseguran que su presencia en ferias internacionales es muy positiva. \u00abEstar presentes es una inversi\u00f3n muy interesante porque nuestros clientes nos ven, hablan con nosotros y conocen un poco m\u00e1s nuestro proyecto. Estar aqu\u00ed es dar m\u00e1s vitalidad a la marca y al producto para aquellos que nos han depositado su confianza\u00bb. Pero tambi\u00e9n, seg\u00fan Calvo, las ferias brindan oportunidades para contactar con futuros clientes, y el hecho de estar presencialmente ayuda a la estrategia de venta. Para Calvo, estar presente en la feria a\u00f1o tras a\u00f1o es muy positivo, ya que se van consolidando las relaciones tanto con los clientes como con otros contactos.<\/p>\n\n\n\n
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