{"id":8862,"date":"2024-11-26T09:03:20","date_gmt":"2024-11-26T08:03:20","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/el-pequeno-comercio-espera-aumentar-sus-ventas-entre-un-5-y-un-10-en-el\/"},"modified":"2024-11-26T09:03:20","modified_gmt":"2024-11-26T08:03:20","slug":"el-pequeno-comercio-espera-aumentar-sus-ventas-entre-un-5-y-un-10-en-el","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/institucional\/el-pequeno-comercio-espera-aumentar-sus-ventas-entre-un-5-y-un-10-en-el\/","title":{"rendered":"El peque\u00f1o comercio espera aumentar sus ventas entre un 5% y un 10% en el Black Friday"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La participaci\u00f3n del peque\u00f1o y mediano comercio de Mallorca en el llamado <strong><em>BLACK FRIDAY <\/em><\/strong>comercios locales en el <strong><em>Black Friday <\/em><\/strong>ha ido en aumento en los \u00faltimos a\u00f1os. Cada vez m\u00e1s negocios peque\u00f1os ven en esta campa\u00f1a una oportunidad para captar nuevos clientes y fidelizar a los actuales. En comparaci\u00f3n con hace 5 a\u00f1os, cuando esta pr\u00e1ctica era m\u00e1s t\u00edmida en el \u00e1mbito local, ahora se observa una mayor implicaci\u00f3n en sectores como <strong>moda, tecnolog\u00eda y restauraci\u00f3n.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se espera que los <strong>ingresos<\/strong> en el comercio local de Mallorca durante este <strong>Black Friday<\/strong> crezcan ligeramente respecto a a\u00f1os anteriores, con un incremento estimado del<strong>  -10%.<\/strong> Este aumento se debe a una mayor participaci\u00f3n y a un esfuerzo del peque\u00f1o comercio por ofrecer <strong>descuentos atractivos<\/strong>. No obstante, los ingresos del comercio f\u00edsico  todav\u00eda se ven eclipsados por el auge de las compras online, que sigue acaparando una gran parte del gasto de los consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong><em>Black Friday <\/em><\/strong>supone un desaf\u00edo importante para el comercio local en <strong>Mallorca<\/strong>, especialmente debido a la fuerte competencia de las grandes plataformas online y cadenas multinacionales, que ofrecen descuentos agresivos. \u201cMuchos comercios locales se sienten presionados a unirse a esta din\u00e1mica para no perder clientes, lo que en ocasiones reduce sus m\u00e1rgenes de beneficio. Sin embargo, aquellos que se adaptan est\u00e1n logrando posicionarse mediante estrategias como ofertas personalizadas, atenci\u00f3n al cliente cercana y una experiencia de compra diferenciada\u201d comenta la Presidenta de <strong>Pimeco<\/strong>, <strong>Carolina Domingo.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>El peque\u00f1o y mediano comercio de Mallorca <\/strong>est\u00e1 implementando diversas estrategias para atraer clientes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Ofertas exclusivas por tiempo limitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Promoci\u00f3n de productos locales y artesanales, destacando su calidad y singularidad frente a los productos masificados de las grandes plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Organizaci\u00f3n de eventos en las tiendas, como degustaciones, sorteos o actividades familiares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Comunicaci\u00f3n activa en redes sociales para promocionar descuentos y reforzar su v\u00ednculo con los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En <strong>Mallorca<\/strong>, se percibe un cambio gradual en la mentalidad de los consumidores, con mayor atenci\u00f3n al impacto ambiental del <em><strong>Black Friday<\/strong> <\/em>y la importancia de un <strong>consumo responsable. <\/strong>Sin embargo, todav\u00eda existe una fuerte atracci\u00f3n hacia los grandes descuentos, lo que hace que este cambio sea lento pero creciente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde <strong>PIMECO<\/strong> se est\u00e1 promoviendo campa\u00f1as para concienciar sobre la importancia de apoyar al comercio local y reducir el impacto ambiental.&nbsp;<br>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las iniciativas destacan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Promoci\u00f3n de un <strong><em>Green Friday <\/em><\/strong>enfocado en el consumo responsable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Colaboraci\u00f3n con marcas y negocios que priorizan la sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Concienciaci\u00f3n sobre la reducci\u00f3n de residuos, incentivando el uso de envases reutilizables y productos duraderos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Actividades educativas para informar sobre c\u00f3mo las compras locales contribuyen a la econom\u00eda circular y la protecci\u00f3n del medioambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El reto para el peque\u00f1o y mediano comercio de Mallorca es equilibrar las expectativas de los consumidores con pr\u00e1cticas sostenibles y competitivas en un contexto cada vez m\u00e1s globalizado.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La participaci\u00f3n del peque\u00f1o y mediano comercio de Mallorca en el Black Friday ha ido en aumento en los \u00faltimos a\u00f1os.<\/p>\n","protected":false},"author":1,"featured_media":8863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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