{"id":9076,"date":"2022-02-10T12:02:12","date_gmt":"2022-02-10T11:02:12","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/pimem-apunta-a-una-consolidacion-de-la-recuperacion-turistica-y-superar\/"},"modified":"2026-06-16T09:18:23","modified_gmt":"2026-06-16T07:18:23","slug":"pimem-apunta-a-una-consolidacion-de-la-recuperacion-turistica-y-superar","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/institucional\/pimem-apunta-a-una-consolidacion-de-la-recuperacion-turistica-y-superar\/","title":{"rendered":"PIMEM prev\u00e9 consolidar la recuperaci\u00f3n tur\u00edstica y superar la temporada de 2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El cuarto informe de la patronal pone de manifiesto que se est\u00e1 produciendo un incremento del 50% para estancias de Semana Santa y de un 30% para los meses de verano<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cuarto informe tur\u00edstico de <strong>PIMEM y la empresa Processing Smart<\/strong> apunta a una recuperaci\u00f3n del sector y entre los principales motivos destaca el buen comportamiento de los mercados alem\u00e1n e ingl\u00e9s. Al margen de los datos ofrecidos en el estudio tanto la patronal como la empresa coordinadora del estudio, aseguran que los clientes buscan productos m\u00e1s sostenibles y &nbsp;que se hace indispensable promocionar el producto y la tecnolog\u00eda local as\u00ed como ser capaces de generar nuevas experiencias y ser un destino inteligente centrado en el cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan la empresa <strong>Roiback,<\/strong> empresa que trabaja con m\u00e1s de 2000 hoteles, en estos momentos las isla cuentan con un crecimiento del 50% de cara a Semana Santa y de un 30% de cara a la temporada alta. El pasado mes de enero se ha contabilizado un aumento del 20% cada semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dingus,<\/strong> otra empresa que ha trabajado en el estudio apunta a un aumento de la estancia media sin bajada de precios: el 47% son reservas entre 5 y 7 d\u00edas y suben las reservas de m\u00e1s de 8 d\u00edas hasta el 31%. Por segmentos de mercado la misma empresa apunta el aumento de las reservas familiares pasando de del 17% al 29% este a\u00f1o. Bajan las parejas un 47%. La touroperaci\u00f3n, seg\u00fan Dingus, vuelve a dominar la distribuci\u00f3n y el mercado ingl\u00e9s es el gran predominante en este momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MallorcaHouseRent,<\/strong> que maneja m\u00e1s de 100 alojamientos tur\u00edsticos en Balears, asegura que las previsiones de reservas son muy positivas y para julio y agosto hay previsiones de ocupaci\u00f3n entorno al 65% y los precios suben entre un 5% y un 15% despu\u00e9s de que se estancaran en el 2019. La estancia media, asegura el portal, es de 7 d\u00edas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fideltur,<\/strong> plataforma tecnol\u00f3gica de marketing online, asegura en el informe que los hoteles de 4 y 5 estrellas son los que dedican m\u00e1s esfuerzos en en la fidelizaci\u00f3n y han identificado como ventaja el recuperar el 15% de su clientela. Entre las preferencias de oferta el sol y playa sigue siendo el m\u00e1s solicitado con un 39% seguido de salud y bienestar con un 18%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma tecnol\u00f3gica <strong>Juniper<\/strong> tambi\u00e9n ha apuntado a unas buenas perspectivas y asegura que las reservas realizadas el mes de enero de 2022 superan las realizadas cualquier mes de 2021. Las reservas para el mes de junio de 2022 superan las que se realizaron el mes de agosto de 2021. Para abril y mayo, seg\u00fan Juniper, hay un volumen muy interesante de reservas a diferencia de 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cuarto informe de PIMEM y Processing Smart prev\u00e9 un alza del 50% en Semana Santa y del 30% en verano, impulsada por los mercados alem\u00e1n e ingl\u00e9s.<\/p>\n","protected":false},"author":1,"featured_media":11331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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alem\u00e1n e ingl\u00e9s.","ficha_relacionada":"","empresa":"","web_empresa":"","medio":"","tipo_aparicion":"","fecha_publicacion":"","enlace_original":"","footnotes":""},"categories":[33],"tags":[],"sector":[62],"linea":[114,113],"class_list":["post-9076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","sector-transversal-todos","linea-digital-e-ia","linea-sostenibilidad"],"acf":[],"_links":{"self":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/comments?post=9076"}],"version-history":[{"count":1,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9076\/revisions"}],"predecessor-version":[{"id":13407,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9076\/revisions\/13407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media\/11331"}],"wp:attachment":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media?parent=9076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/categories?post=9076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/tags?post=9076"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/sector?post=9076"},{"taxonomy":"linea","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/linea?post=9076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}