{"id":9133,"date":"2022-04-05T10:20:15","date_gmt":"2022-04-05T08:20:15","guid":{"rendered":"https:\/\/pimem.islahosting.org\/sin-categorizar\/pimem-reune-150-empresarios-en-su-afterwork-anual\/"},"modified":"2022-04-05T10:20:15","modified_gmt":"2022-04-05T08:20:15","slug":"pimem-reune-150-empresarios-en-su-afterwork-anual","status":"publish","type":"post","link":"https:\/\/pimem.islahosting.org\/es\/eventos-y-premios\/pimem-reune-150-empresarios-en-su-afterwork-anual\/","title":{"rendered":"PIMEM re\u00fane 150 empresarios en su afterwork anual"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>8 conferenciantes, entre ellos el experto internacional en marcas, Andy Stalman, disertaron sobre la digitalizaci\u00f3n del a pymes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PIMEM celebro su Afterwork en Teatre de Inca y donde unos 150 empresarios pudieron conocer de la mano de expertos como se puede llevar a cabo una estrategia de digitalizaci\u00f3n empresarial. El acto, conducido por el periodista David Arr\u00e1ez, duro casi tres horas y donde la cibersuguridad, las ayudas para la digitalizaci\u00f3n o la importancia de las marcas en las redes y el comercio electr\u00f3nico fueron algunos de los contenidos explicados por los profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u00e1rbara Servera de Refineria Web<\/strong> fue la primera en intervenir y explic\u00f3 que \u201cse calcula que el Kit Digital lleva acumuladas 30.000 solicitudes des del pasado 24 de marzo y se calcula que unas 45.000 empresas finalmente ser\u00e1n las que entrar\u00e1n haciendo insuficientes los 500 millones destinados a la digitalizaci\u00f3n\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte <strong>Tom\u00e0s Font, General Manager de Wolters Kluwer<\/strong>, explic\u00f3 que la pandemia aceler\u00f3 la digitalizaci\u00f3n y destac\u00f3 que 4 aspectos b\u00e1sicos para que las empresas sean m\u00e1s competitivas; un crecimiento en todos los \u00e1mbitos, intensificar la colaboraci\u00f3n, la productividad y la resiliencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La siguiente intervenci\u00f3n fue a cargo de <strong>Lloren\u00e7 Huguet<\/strong>, <strong>catedr\u00e1tico de la UIB<\/strong> y director de UNITCIB. Huguet, que disert\u00f3 sobre ciberseguridad, asegur\u00f3 que las empresas que son ciberatacadas pagan de media a sus atacantes 35.000 euros. El catedr\u00e1tico dijo que \u201cuno de los errores m\u00e1s comunes es pensar que no recibiremos ataques por ser pymes y, se puede dar el caso, que los ciberdelincuentes prefieran atacar a 10 pymes a mil euros por pyme que ha una gran empresa por la misma cantidad\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Natalia Maroto, CEO ITCM Solutions<\/strong>, asegur\u00f3 que \u201cel 60% de las empresas que reciben un ciberataque cierran a los 5 meses\u201d. Para Marto \u201cse deben hacer copias de seguridad porque cada una de ellas es un poco del alma de nuestro negocio\u201d. En su turno, <strong>Margarita Mart\u00ednez, CEO de Gladtolink,<\/strong> asegur\u00f3 que \u201ctrabajan para crear oficinas virtuales, controladas desde nuestro m\u00f3vil, automatizando el m\u00e1ximo nuestras operaciones y, sin saber programar, el usuario ser\u00e1 capaz de estructurar al m\u00e1ximo sus documentos\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El socio de PIMEM y CEO de Perfume\u2019s Club, Gerardo Ca\u00f1ellas<\/strong>, hizo un breve recorrido hacia la evoluci\u00f3n de la digitalizaci\u00f3n. \u201c2008-2012, era importante tener una buena idea. 2012-2018 el 88% era trabajo duro. A partir de esta fecha ha sido muy importante la profesionalizaci\u00f3n y desarrollo del proyecto. Creo que la creatividad y la adaptaci\u00f3n son las dos grandes armas de las pymes frente a las grandes corporaciones\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marta Infante, consultora de DISSET,<\/strong> explic\u00f3 como se deben hacer las gestiones para poder presentar proyectos que opten a las ayudas Next Generation. Sobre la digitalizaci\u00f3n asegur\u00f3 \u201cque diferentes fuentes apuntan que las empresas que en 5 a\u00f1os no se hayan digitalizado pueden desaparecer o sobrevivir a duras penas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finalmente, Andy Stalman<\/strong> cerr\u00f3 el evento con una disertaci\u00f3n sobre el papel de las marcas y los valores que debe transmitir en una sociedad de consumo cada vez m\u00e1s exigente con los compromisos humanos y medioambientales. Para Stalman \u201cel camino hacia la digitalizaci\u00f3n debe poner las personas en el centro del cambio, los avances tienen que ser humanos y no t\u00e9cnicos\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acto arranc\u00f3 con unas palabras del <strong>presidente de PIMEM, Jordi Mora, <\/strong>quien agradeci\u00f3 la asistencia y la colaboraci\u00f3n de los patrocinadores como Wolters, Kluwer, Prosegur, Viva Hotels y Crecar. Tambi\u00e9n hubo palabras de agradecimiento para el alcalde de Inca, Virgilio Moreno, por ceder el Teatre y por la excelente cata de vinos organizada por Son Bordils.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7562\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-51-1024x682.jpeg\" alt=\"\" class=\"wp-image-7562\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7597\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-05-at-12.03.56-PM-1024x768.jpeg\" alt=\"\" class=\"wp-image-7597\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7542\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-182-1024x682.jpeg\" alt=\"\" class=\"wp-image-7542\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7554\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-185-1024x682.jpeg\" alt=\"\" class=\"wp-image-7554\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7603\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/pimemafterwork-1024x768.jpeg\" alt=\"\" class=\"wp-image-7603\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7546\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-243-1024x682.jpeg\" alt=\"\" class=\"wp-image-7546\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7601\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-06-at-8.01.11-AM-1024x461.jpeg\" alt=\"\" class=\"wp-image-7601\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7552\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-285-1024x682.jpeg\" alt=\"\" class=\"wp-image-7552\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7560\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-296-1024x682.jpeg\" alt=\"\" class=\"wp-image-7560\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7572\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-300-1024x682.jpeg\" alt=\"\" class=\"wp-image-7572\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7570\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-329-1024x682.jpeg\" alt=\"\" class=\"wp-image-7570\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7578\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-340-1024x682.jpeg\" alt=\"\" class=\"wp-image-7578\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7558\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-372-1024x682.jpeg\" alt=\"\" class=\"wp-image-7558\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7568\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-396-1024x682.jpeg\" alt=\"\" class=\"wp-image-7568\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7544\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-445-1024x682.jpeg\" alt=\"\" class=\"wp-image-7544\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7548\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-509-1024x682.jpeg\" alt=\"\" class=\"wp-image-7548\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7550\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-515-1024x682.jpeg\" alt=\"\" class=\"wp-image-7550\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7564\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-531-1024x682.jpeg\" alt=\"\" class=\"wp-image-7564\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7586\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-579-1024x682.jpeg\" alt=\"\" class=\"wp-image-7586\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7566\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-585-1024x682.jpeg\" alt=\"\" class=\"wp-image-7566\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7556\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-587-1024x682.jpeg\" alt=\"\" class=\"wp-image-7556\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7576\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-621-1024x682.jpeg\" alt=\"\" class=\"wp-image-7576\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7611\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-04-at-8.42.15-PM-1024x768.jpeg\" alt=\"\" class=\"wp-image-7611\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7599\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-04-at-8.57.57-PM-1024x768.jpeg\" alt=\"\" class=\"wp-image-7599\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7609\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-04-at-8.42.16-PM-1024x768.jpeg\" alt=\"\" class=\"wp-image-7609\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7607\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-04-at-8.42.16-PM-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-7607\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7590\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-630-1024x682.jpeg\" alt=\"\" class=\"wp-image-7590\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"7580\" src=\"https:\/\/www.pimem.es\/wp-content\/uploads\/2022\/04\/Digitalizacio\u0301n-con-David-Arraez-643-1024x682.jpeg\" alt=\"\" class=\"wp-image-7580\"><\/figure>\n<figcaption class=\"blocks-gallery-caption\"><strong>AFTERWORK 2022<\/strong> \u00abDIGITALIZACI\u00d3N DE LAS PYMES\u00bb TEATRE PRINCIPAL INCA<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>8 conferenciantes, entre ellos el experto internacional en marcas, Andy Stalman, disertaron sobre la digitalizaci\u00f3n del a pymes PIMEM celebro su Afterwork en\u2026<\/p>\n","protected":false},"author":1,"featured_media":11474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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en\u2026","ficha_relacionada":"","empresa":"","web_empresa":"","medio":"","tipo_aparicion":"","fecha_publicacion":"","enlace_original":"","footnotes":""},"categories":[37],"tags":[],"sector":[63],"linea":[114],"class_list":["post-9133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-y-premios","sector-comercio","linea-digital-e-ia"],"acf":[],"_links":{"self":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/comments?post=9133"}],"version-history":[{"count":0,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media\/11474"}],"wp:attachment":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media?parent=9133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/categories?post=9133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/tags?post=9133"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/sector?post=9133"},{"taxonomy":"linea","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/linea?post=9133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}