El mundo agrario de Mallorca en general, la investigaci\u00f3n y el desarrollo del sector en particular, han sido los protagonistas del evento ‘I+D Agro’, organizado por Radio Mallorca – Cadena Ser. Han estado presentes Malen Llull, de Mallorca Rural, Laura Calvo, en representaci\u00f3n de Flor de Sal y el presidente de PIMEM, Jordi Mora. Precisamente Mora ha centrado su intervenci\u00f3n en tres puntos. <\/p>\n\n\n\n
<\/p>\n\n\n\n
1-Retos de consumo: El mensaje ya no debe ir tanto en la l\u00ednea de que nuestros productos son mejores que los dem\u00e1s, sino que nuestros productos son m\u00e1s necesarios que los que vienen de fuera. Debemos saber construir un argumento real que vaya en la l\u00ednea de que una dependencia alimentaria exterior del 100% puede ser letal. Ya hemos tenido avisos (temporal Gl\u00f2ria o la pandemia) y parece que poco hemos aprendido.<\/p>\n\n\n\n
2-Retos empresariales que desde fuera debemos mirar c\u00f3mo les podemos aportar. Garantizar perfiles profesionales en el sector y prestigiar como se merece la producci\u00f3n agraria. Dotar de tecnolog\u00eda todos los procesos comercializadores.<\/p>\n\n\n\n
<\/p>\n\n\n\n
3- Retos institucionales: Hay que dar un giro de 360 grados. Los gobiernos auton\u00f3micos que no tengan en consideraci\u00f3n el sector primario como sector clave y estrat\u00e9gico pasar\u00e1n a ser gobiernos tan dependientes del exterior que siempre jugar\u00e1n con la estabilidad social y econ\u00f3mica (de otros sectores como por ejemplo nosotros el turismo). Debemos poner la producci\u00f3n agraria profesional al mismo nivel que hemos puesto la protecci\u00f3n territorial o la sostenibilidad. De hecho uno y otro se complementan. Las campa\u00f1as de marketing tur\u00edstico deben cambiar la foto de paisaje por c\u00f3mo gestionamos estos paisajes, que no puede ser de otra manera que con la dedicaci\u00f3n profesional de agricultoras y agricultores. El sector ha representado, representa y representar\u00e1 la autenticidad de c\u00f3mo son los mallorquines. Las instituciones y partidos pol\u00edticos que crean que un territorio merece conservar la esencia de lo que es pasar\u00e1n s\u00ed o s\u00ed por el sector primario en todas sus especificaciones, por eso es tan necesario volcarse sin reparos en sus demandas y retos.<\/p>\n","protected":false},"excerpt":{"rendered":"
El presidente de PIMEM, Jordi Mora, intervino en el evento ‘I+D Agro’ de Radio Mallorca – Cadena Ser destacando tres grandes retos para el sector agrario.<\/p>\n","protected":false},"author":1,"featured_media":14241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"entradilla":"El presidente de PIMEM, Jordi Mora, intervino en el evento 'I+D Agro' de Radio Mallorca - 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