La directora mallorquina Marga Meli\u00e0, conocida por t\u00edtulos como Bittersweet Days o Dona, ha dirigido
el nuevo spot de la exitosa cadena de tiendas Agromart. El anuncio, producido por el estudio La Nave
Nodriza e ideado por Josep Bedmar y Marc Masmiquel, se titula Protagonistas. En \u00e9l se cuenta c\u00f3mo,
realizando un casting a clientes reales de la marca para elegir a los protagonistas del pr\u00f3ximo anuncio, se descubre
que los participantes no tienen que fingir nada, sino que se sienten verdaderamente identificados e implicados
con Agromart y con su filosof\u00eda: la apuesta por el consumo de proximidad, el respeto por el territorio y el
trato cercano.<\/p>\n\n\n\n
Marga Meli\u00e0 ha destacado: \u00abMe siento m\u00e1s c\u00f3moda rodando ficci\u00f3n que publicidad, pero un proyecto como
este, con una propuesta original y cuidada y un buen equipo, que proviene adem\u00e1s de una marca con cuyos
valores estoy en sinton\u00eda, supone tambi\u00e9n una oportunidad estimulante\u00bb.<\/p>\n\n\n\n
Por su parte, Rafel Figuera, cofundador de Agromart, valora as\u00ed el trabajo: \u00abEs muy enriquecedor
contar con la visi\u00f3n de una realizadora de cine como Marga Meli\u00e0, que ha dado su
particular visi\u00f3n a la idea y los valores que queremos transmitir\u00bb. \u00abEl rodaje ha sido precioso. Nos ha
motivado a seguir haciendo lo que hacemos a\u00fan m\u00e1s y mejor\u00bb, a\u00f1ade Rafel.<\/p>\n\n\n\n
Marga Meli\u00e0 es guionista y directora de los cortometrajes El s\u00edndrome del calcet\u00edn desparejado, Ropa
Vieja y Dona, del documental Un solitario baile con el miedo y del largometraje Bittersweet Days.
Actualmente est\u00e1 preparando su segunda pel\u00edcula: Ad\u00e9u, Bruna.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marga Meli\u00e0 ha dirigido el nuevo spot de Agromart, titulado Protagonistas, que reivindica el consumo de proximidad con clientes reales.<\/p>\n","protected":false},"author":1,"featured_media":14236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"entradilla":"Marga Meli\u00e0 ha dirigido el nuevo spot de Agromart, titulado Protagonistas, que reivindica el consumo de proximidad con clientes reales.","ficha_relacionada":"","empresa":"","web_empresa":"","medio":"","tipo_aparicion":"","fecha_publicacion":"","enlace_original":"","footnotes":""},"categories":[39],"tags":[],"sector":[62],"linea":[],"class_list":["post-9488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historias-de-exito","sector-transversal-todos"],"acf":[],"_links":{"self":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/comments?post=9488"}],"version-history":[{"count":0,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/posts\/9488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media\/14236"}],"wp:attachment":[{"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/media?parent=9488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/categories?post=9488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/tags?post=9488"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/sector?post=9488"},{"taxonomy":"linea","embeddable":true,"href":"https:\/\/pimem.islahosting.org\/es\/wp-json\/wp\/v2\/linea?post=9488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}